Here's the booktrust news page of the Big Picture Launch, with some photos... we just looked at it and laughed. Alexis wasn't actually at the photoshoot, so they went through all the bother of photoshopping him in afterwards - and it's amazing how they retained the healthy orange tan and unusual shape of his head. You can even read the tattoo he had made across his face for the occassion.
(It's like that scene in Monsters' inc: "I'm on a magazine! I'm on a magazine!!!")
Note: They changed it! No more big label saying NEWS across Alexis' mug! Aaah.